{"id":3368,"date":"2011-12-12T11:43:09","date_gmt":"2011-12-12T17:43:09","guid":{"rendered":"http:\/\/marccardaronella.com\/?p=3368"},"modified":"2011-12-12T16:11:34","modified_gmt":"2011-12-12T22:11:34","slug":"baking-evangelization-into-the-business","status":"publish","type":"post","link":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/","title":{"rendered":"Baking Evangelization Into the Business"},"content":{"rendered":"

\"\"<\/a>Does your parish actively evangelize?<\/p>\n

You might say no\u00a0because there’s no special evangelization program like a door-to-door ministry.<\/p>\n

But I\u00a0think that’s the wrong way to look at it.<\/p>\n

Here’s an example from the business world that makes this point.
\n<\/p>\n

Baking marketing into the business<\/h2>\n

This quote from a Copyblogger post<\/a> got me thinking of this.<\/p>\n

It’s part of a dialogue discussing how marketing can’t be thought of as something extra to your normal operations.<\/p>\n

The subhead was “Baking marketing into the business.”<\/p>\n

OK, I want to keep moving. The mistake I see people making is thinking about marketing like some kind of magic pixie dust sprinkled around when the need arises.<\/p>\n

Marketing isn\u2019t any less important than the products and services you deliver or the people who provide them.<\/p>\n

Sonia:<\/strong>\u00a0In other words, it\u2019s not some kind of frosting you put on top of the business. It\u00a0is<\/em>\u00a0the business.<\/p>\n

Sean:<\/strong>\u00a0Right. Appreciate that everything your organization does is marketing \u2014 from the invoices you send, to the way the phone is answered, to the method of fulfilling your customer\u2019s needs.<\/p><\/blockquote>\n

Many businesses mistakenly think of marketing as something done now and then. A campaign that you spend money on that needs to give a return on investment. That’s the wrong way to look at it.<\/p>\n

Great businesses see marketing as an\u00a0integral part of doing business. And, it’s everyone’s responsibility. These companies thrive\u00a0because of this.<\/p>\n

Evangelization is<\/em> the business<\/h2>\n

The point I want to make is that\u00a0everything in your parish is evangelization–from\u00a0the bulletins you print, to homilies at Mass, to\u00a0the lessons being taught in CCD.<\/p>\n

And, yes…to the way the phone is answered and the way you meet the needs of your parishioners.<\/p>\n

If we’re going to effect a New Evangelization, it can’t be something added on–some new silver bullet program or magic killer app. Fundamentally, evangelization is about relationship. Often how you relate to\u00a0people is half the work.<\/p>\n

Yes, there should be specific evangelization programs that present the gospel and engaging\u00a0people outside the parish.<\/p>\n

But everyone, in their own small part of the big picture,\u00a0should see themselves as evangelizers. And, they should know how to evangelize in their own specific role.<\/p>\n

That’s why it’s so important to be an evangelizing catechist!<\/p>\n

So, the catechist in CCD should be evangelizing. The priest in Mass should be evangelizing. The secretary on the phone should be evangelizing.<\/p>\n

In other words (Sonia Simone’s words), “it\u2019s not some kind of frosting you put on top of the business. It\u00a0is<\/em>\u00a0the business.”<\/p>\n

We need to\u00a0understand this for our parishes to be truly evangelizing.<\/p>\n

Image: Ambro \/ FreeDigitalPhotos.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Does your parish actively evangelize? You might say no\u00a0because there’s no special evangelization program like a door-to-door ministry. But I\u00a0think that’s the wrong way to look at it. Here’s an example from the business world that makes this point.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3368","post","type-post","status-publish","format-standard","hentry","category-evangelization-2","post-wrapper","thrv_wrapper"],"yoast_head":"\nBaking Evangelization Into the Business - Marc Cardaronella<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baking Evangelization Into the Business - Marc Cardaronella\" \/>\n<meta property=\"og:description\" content=\"Does your parish actively evangelize? You might say no\u00a0because there’s no special evangelization program like a door-to-door ministry. But I\u00a0think that’s the wrong way to look at it. Here’s an example from the business world that makes this point.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Marc Cardaronella\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-12T17:43:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-12-12T22:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg\" \/>\n<meta name=\"author\" content=\"Marc Cardaronella\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Cardaronella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\"},\"author\":{\"name\":\"Marc Cardaronella\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/e35e8cdf8ac882a5e4f1b276d0553094\"},\"headline\":\"Baking Evangelization Into the Business\",\"datePublished\":\"2011-12-12T17:43:09+00:00\",\"dateModified\":\"2011-12-12T22:11:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\"},\"wordCount\":453,\"commentCount\":4,\"image\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg\",\"articleSection\":[\"Evangelization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\",\"url\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\",\"name\":\"Baking Evangelization Into the Business - Marc Cardaronella\",\"isPartOf\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg\",\"datePublished\":\"2011-12-12T17:43:09+00:00\",\"dateModified\":\"2011-12-12T22:11:34+00:00\",\"author\":{\"@id\":\"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/e35e8cdf8ac882a5e4f1b276d0553094\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage\",\"url\":\"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg\",\"contentUrl\":\"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/#website\",\"url\":\"https:\/\/marccardaronella.com\/blog\/\",\"name\":\"Marc Cardaronella\",\"description\":\"The Intersection of Evangelization, Catechesis, and Faith.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marccardaronella.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/e35e8cdf8ac882a5e4f1b276d0553094\",\"name\":\"Marc Cardaronella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/164aa4b84d105cd32d10bdd83348b54c63dc618966b633b3dd110dd1c01a8840?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/164aa4b84d105cd32d10bdd83348b54c63dc618966b633b3dd110dd1c01a8840?s=96&d=retro&r=g\",\"caption\":\"Marc Cardaronella\"},\"description\":\"I'm passionate about the most effective ways to transmit the Catholic Faith and spread the Gospel to the world. Join me? You can find me on Facebook, Twitter for the catechetical ramblings of the day.\",\"sameAs\":[\"http:\/\/marccardaronella.com\"],\"url\":\"https:\/\/marccardaronella.com\/blog\/author\/marccard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Baking Evangelization Into the Business - Marc Cardaronella","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/","og_locale":"en_US","og_type":"article","og_title":"Baking Evangelization Into the Business - Marc Cardaronella","og_description":"Does your parish actively evangelize? You might say no\u00a0because there’s no special evangelization program like a door-to-door ministry. But I\u00a0think that’s the wrong way to look at it. Here’s an example from the business world that makes this point.","og_url":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/","og_site_name":"Marc Cardaronella","article_published_time":"2011-12-12T17:43:09+00:00","article_modified_time":"2011-12-12T22:11:34+00:00","og_image":[{"url":"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg","type":"","width":"","height":""}],"author":"Marc Cardaronella","twitter_misc":{"Written by":"Marc Cardaronella","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#article","isPartOf":{"@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/"},"author":{"name":"Marc Cardaronella","@id":"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/e35e8cdf8ac882a5e4f1b276d0553094"},"headline":"Baking Evangelization Into the Business","datePublished":"2011-12-12T17:43:09+00:00","dateModified":"2011-12-12T22:11:34+00:00","mainEntityOfPage":{"@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/"},"wordCount":453,"commentCount":4,"image":{"@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage"},"thumbnailUrl":"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg","articleSection":["Evangelization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/","url":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/","name":"Baking Evangelization Into the Business - Marc Cardaronella","isPartOf":{"@id":"https:\/\/marccardaronella.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage"},"image":{"@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage"},"thumbnailUrl":"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg","datePublished":"2011-12-12T17:43:09+00:00","dateModified":"2011-12-12T22:11:34+00:00","author":{"@id":"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/e35e8cdf8ac882a5e4f1b276d0553094"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marccardaronella.com\/blog\/2011\/12\/12\/baking-evangelization-into-the-business\/#primaryimage","url":"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg","contentUrl":"http:\/\/marccardaronella.com\/blog\/wp-content\/uploads\/2011\/12\/evangelization-business1.jpg"},{"@type":"WebSite","@id":"https:\/\/marccardaronella.com\/blog\/#website","url":"https:\/\/marccardaronella.com\/blog\/","name":"Marc Cardaronella","description":"The Intersection of Evangelization, Catechesis, and Faith.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marccardaronella.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/e35e8cdf8ac882a5e4f1b276d0553094","name":"Marc Cardaronella","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marccardaronella.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/164aa4b84d105cd32d10bdd83348b54c63dc618966b633b3dd110dd1c01a8840?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/164aa4b84d105cd32d10bdd83348b54c63dc618966b633b3dd110dd1c01a8840?s=96&d=retro&r=g","caption":"Marc Cardaronella"},"description":"I'm passionate about the most effective ways to transmit the Catholic Faith and spread the Gospel to the world. Join me? You can find me on Facebook, Twitter for the catechetical ramblings of the day.","sameAs":["http:\/\/marccardaronella.com"],"url":"https:\/\/marccardaronella.com\/blog\/author\/marccard\/"}]}},"_links":{"self":[{"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/posts\/3368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/comments?post=3368"}],"version-history":[{"count":22,"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/posts\/3368\/revisions"}],"predecessor-version":[{"id":3386,"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/posts\/3368\/revisions\/3386"}],"wp:attachment":[{"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/media?parent=3368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/categories?post=3368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marccardaronella.com\/blog\/wp-json\/wp\/v2\/tags?post=3368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}