{"id":4046,"date":"2012-10-25T00:04:49","date_gmt":"2012-10-25T06:04:49","guid":{"rendered":"http:\/\/marccardaronella.com\/?p=4046"},"modified":"2012-10-27T13:49:36","modified_gmt":"2012-10-27T19:49:36","slug":"evangelization-transportation-and-the-power-of-story","status":"publish","type":"post","link":"https:\/\/marccardaronella.com\/blog\/2012\/10\/25\/evangelization-transportation-and-the-power-of-story\/","title":{"rendered":"Evangelization, Transportation, and the Power of Story"},"content":{"rendered":"
\"evangelization<\/a>
Stories can transport people from inspiration to fascination to engagement and belief.<\/figcaption><\/figure>\n

Do you like being told what to do?<\/p>\n

Probably not right?\u00a0We aren\u2019t always open to different points of view.<\/p>\n

However, we\u2019ll often respond to the moral of a story.<\/p>\n

For example, have you ever tried to persuade someone with a story about \u201csomeone you know\u201d?<\/p>\n

Evangelization<\/a>\u00a0is often about trying to do just that–convince someone to see things from a different point of view. To change their perspective from the worldly to the Godly.<\/p>\n

How do you do that effectively without turning them off? Tell them a story.
\n<\/p>\n

Why stories work for evangelization<\/h2>\n

The key to persuasive storytelling is something called Transportation.<\/strong><\/p>\n

Stories sweep us up and take us along for a ride. We are transported into the world of the story.<\/p>\n

Judgment is suspended there. It\u2019s no longer about your listener, it\u2019s about the person in the story.<\/p>\n

They become free to notice (without you telling them) how the story resonates with their own experience. They realize that perhaps they do have a problem, and perhaps what you\u2019re telling them is a good way to deal with it.<\/p>\n

The message gets in \u201cunder the radar.\u201d If your listener is resonating with the story and transported into it, the moral message can get in through the back door, so to speak.<\/p>\n

Here\u2019s an example. Think of how you feel after watching Rocky. You leave feeling like you could achieve anything if you work hard enough.<\/p>\n

Movies like that work to change us even though the real world might not work that way.<\/p>\n

How to tell engaging and persuasive stories<\/h2>\n

So how can you make your stores more engaging and persuasive?<\/p>\n