{"id":4074,"date":"2012-10-31T23:06:22","date_gmt":"2012-11-01T05:06:22","guid":{"rendered":"http:\/\/marccardaronella.com\/?p=4074"},"modified":"2012-11-08T12:35:02","modified_gmt":"2012-11-08T18:35:02","slug":"vcat-is-new-evangelization-about-new-media","status":"publish","type":"post","link":"https:\/\/marccardaronella.com\/blog\/2012\/10\/31\/vcat-is-new-evangelization-about-new-media\/","title":{"rendered":"VCAT: Is the New Evangelization Just About New Media?"},"content":{"rendered":"

http:\/\/www.youtube.com\/watch?feature=player_embedded&v=YqHnX70lZaw#!<\/p>\n

There’s lot of speculation about the role new media will play in the New Evangelization<\/a>.<\/p>\n

Some\u00a0think it’s the key to making the New Evangelization new.\u00a0New initiatives in media like the VCAT video above certainly are compelling and really make an impact.<\/p>\n

Others see it playing a smaller role and feel the traditional forms of evangelization will be more crucial.<\/p>\n

So, is new media the whole of the New Evangelization? Or, does it need something more?
\n<\/p>\n

What is\u00a0the VCAT?<\/h2>\n

The Diocese of Wheeling-Charleston in West Virginia just launched an ambitious project called the Video Catechism<\/em> or VCAT<\/a>.<\/p>\n

It’s really just what it sounds like,\u00a0the Catechism in video. Created for teens, VCAT will consist of 48 videos launched one per month over\u00a0the next four years. The first one went live a few weeks ago and the last one is scheduled for September 2016.<\/p>\n

\"vcat<\/a>
Here’s a shot of the VCAT visual schedule on the site.<\/figcaption><\/figure>\n

The first year concentrates on\u00a0the Creed<\/a>, and then covers each of the four pillars of\u00a0the Catechism (Sacraments, Morality, and Prayer) in successive years. This is great because not only is the Creed the first pillar, the Pope asked everyone to focus on\u00a0the Creed during the Year of Faith.<\/p>\n

The first VCAT video is so well done. It’s fast moving and very engaging. It really illustrates the point emphasized at the beginning of the Catechism–God has revealed himself to us. We run from him because of sin, but he’s always searching and wants us in relationship with him.<\/p>\n

The VCAT also includes an teen Discussion Guide and Family Guide with Scripture quotes, Catechism quotes, prayers, and discussion questions. Also very cool.<\/p>\n

The power of media<\/h2>\n

New media, like the VCAT videos are definitely powerful.<\/p>\n

More than any other medium, video takes advantage of the principle of Transportation<\/a>.\u00a0It’s visceral. You’re swept up and transported into the world of the story.<\/p>\n

Video can make you feel certain emotions and influence your decision making ability. Did you ever notice\u00a0how you’ll cheer for the Indians when you watch a movie like Dances With Wolves<\/em>, but if the hero is a cowboy or cavalry man, you’ll probably think they’re the enemy?<\/p>\n

If it’s done well, movies and video\u00a0greatly influence your behavior. That is powerful for evangelization<\/a>.<\/p>\n

Is VCAT the future of evangelization?<\/h2>\n

The great potential of new media for evangelization is it can reach into uncharted areas where priests and parishioners probably wouldn’t be. Anyone who’s curious can watch a You Tube video.<\/p>\n

The atheist that stumbles on a You Tube video and becomes interested in learning more. The empty person seeking more from life who’s not yet ready to walk into a parish office but will watch hours of programming on EWTN.<\/p>\n

But in the end, video is just not the same as human contact. It’s only one-way. The video can’t ask questions and engage in dialogue. It can’t call the person to more. It can’t build the trust that allows someone to\u00a0open up\u00a0about the deep hurt that needs healing before growth and change can\u00a0happen.<\/p>\n

Why the new media is new<\/h2>\n

But there’s\u00a0the power of new media. It’s interactive.<\/p>\n

Online communication (meaning relationship)\u00a0is the hallmark of the social web. With new media, a priest or parish staff member could develop an online relationship\u00a0with someone before they actually meet.<\/p>\n

They could\u00a0interact on blogs. The parish might offer an online course with\u00a0dialogue through email. Or, a webinar that allows participants to text questions.<\/p>\n

This interaction could build enough trust and relationship that the person would\u00a0contact\u00a0the parish for a face-to-face meeting and eventually to join RCIA.<\/p>\n

Evangelization takeaway<\/h2>\n

New media will be an integral part of the New Evangelization. The missionary potential is staggering.<\/p>\n

The key, I think,\u00a0is to have a progressive strategy for engaging\u00a0people online with the goal of bringing them into personal engagement. Relationship is where real change takes place.<\/p>\n

We have to learn how to make that happen regularly…not just by accident. We must have an intentional new media strategy that gets people through\u00a0the door and worshipping in the church building. Our evangelization efforts must lead to personal contact.<\/p>\n

After all, you can not receive the Body and Blood of\u00a0Christ online. There is no virtual Eucharist.\u00a0Click to tweet<\/a><\/p>\n

And\u00a0the Eucharist is where the life of God is poured out for the reconciliation and healing of mankind.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/www.youtube.com\/watch?feature=player_embedded&v=YqHnX70lZaw#! There’s lot of speculation about the role new media will play in the New Evangelization. Some\u00a0think it’s the key to making the New Evangelization new.\u00a0New initiatives in media like the VCAT video above certainly are compelling and really make an impact. 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